Landing pages are key for Australian businesses to show off products, services, or deals. They help turn visitors into leads or customers. This article will show the top 10 best landing page builders in Australia for 2024. We'll compare their features, prices, and what they can do to help you pick the right one for your business.
A landing page is a special web page made for marketing or ads. Unlike standard webpages, it focuses on one main goal, such as getting leads, making sales, or promoting a specific deal.
Landing pages, webpages, and homepages serve different purposes. Landing pages are designed for targeted marketing and have one main action for users to take. Webpages and homepages typically offer multiple options and navigation paths, making them less focused.
When choosing a landing page builder, look for the following key features:
Now, let’s dive into the top 10 landing page builders for Australian businesses:
Unbounce is one of the most popular landing page builders on the market, particularly known for its focus on conversion rate optimization. It offers a drag-and-drop editor, making it easy for users of any skill level to create high-quality landing pages. Unbounce’s standout feature is its Smart Traffic technology, which uses AI to dynamically adjust landing pages based on visitor behavior, potentially boosting conversions by up to 30%.
In addition, it offers A/B testing and dynamic keyword insertion, which is great for PPC campaigns. Unbounce integrates with popular marketing tools like HubSpot, Salesforce, and Mailchimp, allowing seamless workflow management.
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Leadpages is a user-friendly landing page builder designed to help small and medium-sized businesses create conversion-focused landing pages quickly. With hundreds of mobile-responsive templates and a simple drag-and-drop editor, Leadpages is ideal for users who may not have web development experience.
One of its key features is the ability to easily integrate with payment gateways like Stripe, making it perfect for businesses selling products or services directly from their landing pages. It also integrates with a variety of email marketing platforms like Mailchimp and ConvertKit, making it an excellent tool for building email lists.
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Moosend is a powerful and budget-friendly landing page builder that offers drag-and-drop functionality and an array of customizable templates. Although known for its email marketing capabilities, Moosend also provides a solid landing page builder with features like responsive design, marketing automation, and analytics to track performance.
Its user-friendly interface makes it a great choice for businesses that may not have a large marketing budget but still want to create professional-looking landing pages. Moosend’s automation workflows are particularly useful for creating personalized customer journeys that can enhance the performance of your landing pages.
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HubSpot is well-known for its robust CRM and marketing suite, and its landing page builder is no exception. It allows users to create highly personalized, data-driven landing pages that integrate directly with their CRM. HubSpot offers a drag-and-drop editor, A/B testing, and powerful analytics to help businesses optimize their campaigns. What sets HubSpot apart is its ability to create dynamic content, meaning that landing pages can change based on the visitor’s behavior or persona. This makes it an ideal solution for businesses that want to deliver highly targeted marketing experiences. HubSpot integrates seamlessly with its suite of marketing tools, including email marketing, social media, and sales pipelines.
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Free plan available; paid plans from $20/month
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Landingi is a versatile landing page builder that caters to both small businesses and agencies. Its intuitive editor makes it easy to create landing pages from scratch or customize any of the 200+ pre-designed templates. Landingi is especially useful for agencies or teams working on multiple campaigns, as it offers features like multi-user accounts, campaign grouping, and client accounts.
It integrates smoothly with marketing tools like Mailchimp, HubSpot, and Salesforce. The platform also offers A/B testing, dynamic content, and pop-up forms, making it a comprehensive tool for conversion optimization.
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Zapier Interfaces allows users to build interactive landing pages that can automate workflows across different apps. It enables users to create forms, surveys, and landing pages, all of which can trigger automation without any coding. This makes it a powerful tool for businesses looking to integrate their landing pages with various apps and streamline operations.
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Free plan available; paid plans from $19,99/month
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ConvertKit is primarily an email marketing platform, but it also offers a simple, yet effective landing page builder. Designed for content creators such as bloggers, authors, and podcasters, ConvertKit allows you to create landing pages that focus on growing email lists. Its landing page templates are minimalistic, but the tool integrates seamlessly with
ConvertKit’s email automation features, make it ideal for creators looking to engage their audience through personalized email marketing. With automated workflows, customizable forms, and tagging systems, ConvertKit helps businesses stay organized and convert visitors into subscribers easily.
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ConvertKit’s free plan offers a solid entry point, but for those committed to scaling their newsletter, the Creator plan—starts at $25 per month.
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Carrd is a minimalist landing page builder designed for creating simple, single-page sites. It’s perfect for freelancers, small businesses, or individuals who need a quick and affordable way to create a professional-looking landing page. Carrd offers a drag-and-drop interface with a selection of clean, mobile-responsive templates.
Despite its simplicity, Carrd allows users to add custom domains, payment integrations, and lead capture forms. It’s a fantastic choice for anyone looking for a fast and cost-effective solution to building landing pages without needing complex features.
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Swipe Pages is a landing page builder that focuses on speed and mobile optimization. It offers AMP (Accelerated Mobile Pages) support, ensuring your landing pages load quickly and efficiently, even on slower networks. This makes it a great option for businesses targeting mobile users.
Swipe Pages provides a drag-and-drop builder with a variety of templates, making it easy to create visually appealing landing pages. It also includes A/B testing, analytics, and integrations with popular marketing tools, making it an excellent all-rounder for businesses looking to maximize mobile performance and conversions.
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OptimizePress is a WordPress-specific landing page builder, designed for businesses already using the platform. It allows users to create high-converting landing pages directly within WordPress, making it an ideal tool for businesses looking to maintain their site and landing pages on the same platform.
OptimizePress offers drag-and-drop functionality, email marketing tools integrations, and even product sales checkout forms. It benefits bloggers, membership sites, and anyone selling digital products. It also offers templates for webinar signups, product launches, and sales pages, giving it a versatile range of use cases.
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Choosing the right landing page builder depends on your business needs, budget, and goals. Whether you want advanced optimization features, affordable pricing, or simple design, there’s a landing page builder to meet your requirements. The top 10 options listed here cater to different needs, from large enterprises to small businesses in Australia. If you are looking to build landing pages for your business and need help, talk to our expert for the best advice.
A landing page is designed specifically for marketing campaigns and has a single focus, like capturing leads or promoting a product. A webpage typically offers general information and allows for more navigation. A homepage serves as the main entry point of a website and offers a broad range of links and options for the user to explore.
No, most landing page builders offer drag-and-drop editors and customizable templates that don’t require any coding skills. However, some platforms may offer advanced customization options for users with coding knowledge.
For small businesses with a limited budget, Moosend, ConvertKit, and Carrd are excellent choices due to their affordable plans and easy-to-use interfaces. They also offer marketing automation and integration options to support business growth.
Yes, most landing page builders, including Unbounce, Leadpages, and Swipe Pages, offer the option to use a custom domain. This is beneficial for branding and helps to establish trust with your audience.
A/B testing is crucial for optimizing your landing page performance. It allows you to test different elements (like headlines, images, and calls to action) to find the version that drives the most conversions. Many platforms provide built-in A/B testing tools.
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