The 8 best SEO Reporting Software Tools

By:
Declan
October 18, 2024

Staying on top of your SEO performance is crucial in today’s digital-first business environment. SEO reporting tools help track vital metrics like keyword rankings, traffic sources, and backlinks, giving businesses the data they need to refine their strategies and boost online visibility.

Here’s a quick look at the mentioned tools:

  • SEMrush: Best for all-in-one SEO and PPC reporting.
  • Ahrefs: Best for backlink analysis and competitor research.
  • Google Data Studio: Best free tool for custom reporting.
  • Moz Pro: Best for beginners and solid keyword tracking.
  • Raven Tools: Best for white-label client reporting.
  • AgencyAnalytics: Best for agencies with a focus on multiple channels.
  • Screaming Frog: Best for technical SEO audits.
  • BrightLocal: Best for local SEO reporting.

Below are 8 of the best SEO reporting software tools for 2024, explained with their pricing, pros, cons, and key features to help you decide which suits your needs best.

1. SEMrush

SEMrush is a leading SEO tool used by professionals worldwide, offering an all-in-one solution for SEO, content marketing, and PPC. With features like keyword research, backlink tracking, and competitor analysis, SEMrush delivers comprehensive reporting to help you identify opportunities for growth and optimization.

Semrush home page

Pros:

  • Comprehensive keyword research and tracking
  • Detailed competitor analysis tools
  • Numerous reporting templates for easy use

Cons:

  • Higher price point for smaller businesses
  • Learning curve due to its expansive feature set

Pricing:

  • Pro plan starts at $139.95/month including 5 projects and 500 keywords to track
  • Guru plan starts at $249.95/month including 5 projects and 1,500 keywords to track
  • Business plan starts at $499.95/month including 40 projects and 5,000 keywords to track
  • Free trial period of 7 days

2. Ahrefs

Ahrefs is widely known for its powerful backlink analysis but also offers robust features for keyword tracking, content exploration, and site audits. It’s an ideal tool for marketers focused on SEO and competitive analysis, giving actionable insights to improve organic traffic and search rankings.

Ahrefs home page

Pros:

  • Best-in-class backlink database
  • Simple yet powerful keyword and competitor analysis tools
  • Intuitive interface that makes it easier to navigate data

Cons:

  • Fewer integration options compared to SEMrush
  • Lacks white-label reporting for lower-tier plans

Pricing:

  • Lite plan starts at $129/month including 5 projects and 750 keywords to track
  • Standard plan starts at $249/month including 20 projects and 2,000 keywords to track
  • Advanced plan starts at $449/month including 50 projects and 5,000 keywords to track
  • Enterprise plan starts at $14,990 a year including 100 projects and 10,000 keywords to track

3. Google Looker Studio

Google Looker Studio is a free data visualization tool that allows you to create custom SEO reports by pulling data from Google Analytics, Search Console, and other sources. Though it doesn’t offer dedicated SEO features, its flexibility and integration capabilities make it a go-to for users looking for a budget-friendly reporting option.

Looker studio home page

Pros:

  • Completely free and highly customizable
  • Seamless integration with Google’s ecosystem (Analytics, Search Console, etc.)
  • Ability to create beautiful, shareable reports

Cons:

  • Limited SEO-specific functionality compared to paid tools
  • Some manual setup required to create custom SEO dashboards

Pricing:

  • Free

4. Moz Pro

Moz Pro is an established SEO toolset that helps businesses improve search rankings through keyword tracking, site audits, and backlink analysis. Known for its user-friendly interface, Moz Pro is perfect for marketers who need a reliable tool without the complexity of advanced platforms like SEMrush or Ahrefs.

Moz pro home page

Pros:

  • Easy to use, ideal for beginners
  • Strong focus on keyword tracking and on-page SEO recommendations
  • Large community and plenty of educational resources

Cons:

  • Lacks the depth of competitor analysis offered by other tools
  • Limited automation and reporting capabilities

Pricing:

  • Starter plan starts at $49/month including 1 user and 50 keywords to track
  • Standard plan starts at $99/month including 1 user and 300 keywords to track
  • Medium plan starts at $179/month including 2 users and 1,500 keywords to track
  • Large plan starts at $299/month including 3 users and 3,000 keywords to track
  • Free Trial period of 30 days

5. Raven Tools

Raven Tools is a powerful SEO reporting platform, particularly known for its white-label reporting capabilities. It integrates seamlessly with other tools like Google Analytics, AdWords, and Search Console, making it a great choice for agencies that need comprehensive and customizable client reports.

Raven tools home page

Pros:

  • Excellent white-label reporting options
  • Strong integration with other platforms like Google Analytics and SEMrush
  • User-friendly with customizable reports

Cons:

  • The interface is a bit outdated compared to newer tools
  • Limited in advanced SEO features for power users

Pricing:

  • Small Biz: $49/month including 2 domains/campaigns and 2 users
  • Start: $109/month including 20 domains/campaigns and 4 users
  • Grow: $199/month including 80 domains/campaigns and 8 users
  • Thrive: $299/month including 160 domains/campaigns and 20 users 
  • Lead: $479/month including 300 domains/campaigns and 40 users
  • Free Trial period of 7 days

6. AgencyAnalytics

Built with agencies in mind, AgencyAnalytics is a reporting platform that offers SEO, PPC, and social media reporting. With its easy-to-use interface and extensive integration options, it's perfect for agencies looking to deliver professional, white-label reports to their clients.

AgencyAnalytics home page

Pros:

  • Designed specifically for agencies with multi-client reporting needs
  • Easy-to-customize reports with drag-and-drop widgets
  • Supports a wide range of integrations like Ahrefs, SEMrush, and Google Analytics

Cons:

  • Limited technical SEO features such as site audits
  • Pricing can become steep for agencies with a large number of clients

Pricing:

  • Freelancer: $79/month including 5 client campaigns
  • Agency: $179/month including 10 client campaigns
  • Premier: Custom pricing based on your needs
  • Free trial period of 14 days

7. Screaming Frog

Screaming Frog is a must-have for technical SEO audits. It’s a powerful website crawler that quickly scans websites to detect SEO issues such as broken links, duplicate content, and missing meta tags. While it’s more focused on site audits than reporting, it’s an invaluable tool for any SEO specialist.

Screaming frog home page

Pros:

  • Extremely powerful for technical SEO audits
  • Fast website crawling with detailed reporting on SEO issues
  • One-time license fee offers long-term savings

Cons:

  • Steep learning curve for beginners
  • Limited reporting features for keyword tracking or competitor analysis

Pricing:

  • Free version is available; the paid version costs $259/year.

8. BrightLocal

BrightLocal specializes in local SEO reporting, making it the perfect solution for businesses and agencies focusing on improving local search visibility. It offers local rank tracking, citation management, and review monitoring, helping businesses dominate their local markets.

BrighLocal home page

Pros:

  • Excellent for local SEO with specific tools like citation tracking
  • Affordable compared to comprehensive SEO suites
  • Simplifies managing reviews and local rankings

Cons:

  • Lacks global SEO features for broader campaigns
  • Limited advanced features compared to all-in-one platforms like SEMrush

Pricing:

  • Track: $39/month including local ranks tracking and competitor insights
  • Manage: $49/month including everything in Track plan with available business data sync across Google, Bing, Facebook and Apple
  • Glow: $59/month including everything in Manage plan with additional features
  • Free trial period of 14 days

Trends and Future of SEO Reporting Technology

The landscape of SEO reporting is evolving rapidly, driven by emerging technologies. These advancements are challenging SEO experts to stay agile and ahead of the curve to maintain their competitive edge.

Artificial intelligence (AI) and machine learning (ML) are becoming increasingly integral to SEO reporting. They are transforming how data is analyzed, offering deeper insights and more accurate trend predictions. By leveraging AI and ML, businesses can make smarter, data-driven decisions that enhance their SEO strategies.

SEO is shifting from focusing solely on keywords to emphasizing content quality and user intent. Today’s SEO tools prioritize these aspects, helping businesses develop more effective, user-centric marketing plans. This new approach is reshaping SEO and driving business growth.

As SEO continues to evolve, keeping up with the latest trends and technologies is essential. AI-powered SEO reporting enables businesses to gain a clearer understanding of their online performance, unlocking new opportunities for growth and success.

Conclusion

Selecting the right SEO reporting tool depends on your business needs and goals. There's something for everyone, from comprehensive tools to specialized solutions for local SEO. Each tool offers unique features, whether you need keyword tracking, site audits, or white-label reporting for clients. Talk to the experts in Soone Agency when choosing a tool that fits your SEO strategy and get deeper insights into your SEO data!

FAQ

What is SEO reporting software?

SEO reporting software is a digital tool that tracks important factors for your website's search engine ranking. It looks at things like keyword use, URL checks, link clicks, and more. This gives you insights into how your SEO is doing.

What are the benefits of using SEO reporting software?

SEO reporting software offers many benefits. It helps track keywords, analyse traffic, monitor backlinks, compare with competitors, and work with content and analytics tools. These tools help businesses make informed decisions, improve their SEO, and increase their online visibility and rankings.

How do I integrate SEO reporting with my overall marketing strategy?

To integrate SEO reporting with your marketing, align your SEO with social media, email, and content creation. This helps boost your digital campaigns and makes your content and strategies better.

What is the best SEO reporting tool for beginners?

Moz Pro and Google Data Studio are excellent choices for beginners due to their user-friendly interfaces and simple setup. Moz Pro offers solid keyword tracking, while Google Data Studio is ideal for creating custom reports.

Which SEO reporting tool is best for agencies?

AgencyAnalytics and Raven Tools are designed specifically for agencies, offering white-label reporting, integration with popular SEO platforms, and customizable dashboards that make client reporting seamless.