Google Ads Extensions are additional features that you can add to your Google Ads text ads to enhance their appearance and functionality. They provide more information and opportunities for interaction with potential customers, making your ads more appealing and effective. In recent times Google has updated the in-platform naming conventions of these to ‘Assets’ and ‘Associations’ but they very much have the same functionality still.
Using Google Ads Extensions, you can increase your ads' visibility and click-through rate (CTR). They help you stand out from your competitors and provide more information to potential customers, which can improve their decision-making process and increase the likelihood of a conversion.
There are several types of Google Ads Extensions, including Callout Extensions, Sitelink Extensions, Structured Snippet Extensions, Call Extensions, Location Extensions, Price Extensions, and App Extensions.
Callout Extensions are short snippets of text that highlight specific benefits or features of your products or services. They are designed to grab the attention of potential customers and provide additional information that can influence their decision-making process.
To use Callout Extensions in Google Ads, you need to create a new ad campaign or edit an existing one. In the "Assets" section, click "Callout extension" and enter the text for your Callout Extension. You can include up to 25 characters per Callout Extension, and you can add up to 10 Callout Extensions per ad.
Using Callout Extensions can increase the visibility and CTR of your ads, and provide additional information to potential customers. They can also help you highlight specific benefits or features of your products or services, which can differentiate you from your competitors and improve the likelihood of a conversion.
Sitelink Extensions are links to specific pages on your website that you want to promote in your Google Ads. They provide additional navigation options to potential customers and allow them to access specific pages on your site directly from your ad. By using this extension type you can increase your click-through rate by around 20-25%.
To use Sitelink Extensions in Google Ads, you need to create a new ad campaign or edit an existing one. In the "Assets" section, click on "Sitelink extension" and enter the desired text and URL for each Sitelink Extension. You can add up to 8 Sitelink Extensions per ad.
Using Sitelink Extensions can increase the visibility and CTR of your ads and provide additional navigation options to potential customers. They can also help you promote specific pages on your website and drive more traffic to those pages.
Structured Snippet Extensions are short pieces of information that highlight specific aspects of your products or services. They are designed to provide additional information to potential customers and help them make more informed decisions.
To use Structured Snippet Extensions in Google Ads, you need to create a new ad campaign or edit an existing one. In the "Assets" section, click on "Structured snippet extension" and choose a category from the drop-down list, such as "Services" or "Brands." Enter the desired text for your Structured Snippet Extension.
Using Structured Snippet Extensions can increase the visibility and CTR of your ads and provide additional information to potential customers. They can also help you highlight specific aspects of your products or services, which can differentiate you from your competitors and improve the likelihood of a conversion.
Call Extensions are phone numbers that you can add to your Google Ads, allowing potential customers to call your business directly from your ad. They provide a convenient way for customers to contact you and can increase the likelihood of a conversion. These extensions are particularly valuable for brick-and-mortar businesses and local campaigns.
To use Call Extensions in Google Ads, you need to create a new ad campaign or edit an existing one. In the "Assets" section, click on "Call extension" and enter your business phone number. You can also choose to display a Google forwarding number to track the calls made through your ad.
Using Call Extensions can increase the visibility and CTR of your ads and provide a convenient way for potential customers to contact your business. They can also help you track the number of calls made through your ad, allowing you to measure the effectiveness of your campaigns.
A. Definition and purpose: Location Extensions are maps and address that you can add to your Google Ads, allowing potential customers to find your business location directly from your ad. They provide additional information to potential customers and can increase the likelihood of a conversion.
To use Location Extensions in Google Ads, you need to create a new ad campaign or edit an existing one. In the "Ad extensions" section, click on "Location extension" and enter your business address and phone number. You can also choose to display a map of your location in your ad.
Using Location Extensions can increase the visibility and CTR of your ads and provide additional information to potential customers about your business location. They can also help you attract more customers who are nearby, which can increase the likelihood of a conversion.
Price Extensions are lists of products or services and their prices that you can add to your Google Ads. They provide additional information to potential customers about your products or services and their prices, allowing them to make more informed decisions.
To use Price Extensions in Google Ads, you need to create a new ad campaign or edit an existing one. In the "Ad extensions" section, click on "Price extension" and enter the desired text and price for each product or service. You can add up to 8 Price Extensions per ad.
Using Price Extensions can increase the visibility and CTR of your ads and provide additional information to potential customers about your products or services and their prices. They can also help you attract more price-sensitive customers and increase the likelihood of a conversion.
App Extensions are links to specific pages in your mobile app that you can add to your Google Ads. They provide additional navigation options to potential customers and allow them to access specific pages in your app directly from your ad.
To use App Extensions in Google Ads, you need to create a new ad campaign or edit an existing one. In the "Ad extensions" section, click on "App extension" and enter the desired text and URL for each App Extension. You can add up to 8 App Extensions per ad.
Using App Extensions can increase the visibility and CTR of your ads and provide additional navigation options to potential customers who use your mobile app. They can also help you promote specific pages in your app and drive more traffic to those pages.
Using Google Ads Extensions can increase the visibility and CTR of your ads, provide additional information and navigation options to potential customers, and help you attract more customers.
If you are not already using extensions in your current Google Ads strategy, now is the time to start. They provide a simple and effective way to improve your ads and increase conversions, so don't hesitate to try them out today.
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