In today’s competitive B2B landscape, having the right sales tools is crucial for streamlining your processes and driving revenue growth. Whether you’re looking for tools for outreach, prospecting, CRM, or team collaboration, the right tech can elevate your sales strategy.
Below, we’ve curated a list of the top 15 B2B sales tools, highlighting their key features, pricing, pros, and cons that we at Soone Agency believe are the best in 2024, to help you make informed decisions.
Quick Overview of Each Tool:
LinkedIn Sales Navigator is a premium tool from LinkedIn, designed for sales professionals to leverage the platform’s vast network. It offers advanced search and filtering options, allowing sales teams to find high-quality leads based on job titles, industries, company size, and more. Additionally, it provides personalized recommendations and insights about potential prospects, making it easier for your team to start conversations and build relationships.
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Better Proposals is a proposal management tool designed to help sales teams create, deliver, and track professional-looking proposals quickly. With customizable templates, built-in analytics, and integrations with major CRMs, it simplifies the proposal process. Better Proposals helps you present polished documents that improve client conversion rates by offering an easy-to-use interface for teams to collaborate on proposals.
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Intercom is a customer messaging platform that helps sales teams engage with leads through live chat, bots, and targeted messaging. It enables businesses to automate lead qualification and nurture prospects through personalized, real-time conversations. Intercom’s advanced segmentation and behavioral data features help your sales team respond quickly and efficiently to new leads.
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Mailshake is an email outreach tool designed for B2B sales teams to run automated cold email campaigns and follow-ups. By automating outreach and follow-ups, Mailshake enables your team to scale email efforts, saving time while improving engagement. It integrates with popular CRM and outreach tools to give you a seamless experience.
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Salesforce is one of the most powerful and widely-used CRM platforms in the world. It provides a complete suite of tools to manage your sales pipeline, track customer interactions, automate processes, and generate detailed reports. The Salesforce ecosystem offers a variety of tools for B2B sales teams, including custom apps and integrations, making it a scalable solution for companies of all sizes.
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Pricing: Custom pricing based on usage and team size.
Kluster is a sales forecasting and pipeline management tool designed to provide real-time collaboration across your sales team. The platform allows sales managers and team members to track and forecast deals, align on goals, and adjust strategies accordingly. Kluster’s intelligent pipeline management system helps your team stay focused on the most promising leads while identifying potential bottlenecks in your sales process.
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Pricing: Custom pricing based on your needs.
PandaDoc is an all-in-one document automation platform that simplifies the proposal, contract, and agreement process. It enables sales teams to create, send, and track documents with ease, using customizable templates and e-signature capabilities. PandaDoc helps sales teams speed up their contract closure times by reducing manual work and streamlining the paperwork process.
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Mailtastic is an email signature management platform that turns email signatures into lead-generation assets by including banners, promotions, and calls-to-action in every employee’s email. It’s a simple, effective tool for converting the signature space into a mini marketing campaign that’s both cost-effective and scalable.
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Pricing: Custom pricing based on your needs.
Leadfeeder helps sales teams convert website visitors into qualified leads by identifying the companies visiting your site and tracking their behavior. It integrates with Google Analytics and popular CRMs to provide detailed insights into visitor activity, allowing you to follow up with prospects who are most likely to convert.
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Drift is a conversational sales platform that enables sales teams to engage website visitors in real-time. Drift utilizes AI-powered chatbots and personalized messaging to qualify leads, book meetings, and assist customers through their buying journey. It helps businesses streamline their sales funnel by focusing on conversations rather than forms, making it easier to connect with prospects when they are most engaged.
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Pricing: Custom pricing based on your needs.
Slack is one of the leading communication and collaboration tools for businesses, but sales teams can also leverage it to improve internal coordination and customer interactions. Sales teams can create channels dedicated to specific deals, clients, or projects, and use Slack to manage communications across departments. Additionally, Slack integrates with various CRM tools, helping sales teams organize conversations, share important data, and work more efficiently.
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Outreach is a sales engagement platform that automates and streamlines communication across multiple channels, including email, phone calls, and social media. It integrates with popular CRM systems like Salesforce, allowing sales teams to manage their outreach, automate follow-ups, and track engagement. Outreach helps sales reps engage prospects more efficiently by eliminating repetitive tasks and offering detailed performance analytics.
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Pricing: Custom pricing based on team size and feature requirements.
ZoomInfo is a powerful sales intelligence platform that provides up-to-date contact and company information, helping B2B sales teams identify and target the right decision-makers. With its vast database of business contacts and insights into company hierarchies, ZoomInfo enables more precise prospecting. It also offers real-time intent data, which helps sales teams prioritize outreach to companies actively searching for solutions.
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Pricing: Custom pricing based on team size, usage, and data needs.
HubSpot Sales is part of the HubSpot CRM platform, offering a suite of tools to help sales teams manage their pipelines, track leads, and automate sales processes. HubSpot Sales includes email tracking, meeting scheduling, and automated follow-ups. Its ease of use and robust free tier make it ideal for small to mid-sized businesses looking to streamline their sales efforts. Additionally, it integrates with HubSpot’s marketing and service hubs, offering a comprehensive solution for growing businesses.
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ActiveCampaign is primarily a marketing automation platform, but it also includes CRM functionality, making it a powerful tool for B2B sales. ActiveCampaign’s automation capabilities allow sales teams to nurture leads, send personalized email campaigns, and manage sales pipelines. The platform is known for its advanced segmentation and triggers, allowing businesses to automate workflows based on customer behavior and engagement.
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In conclusion, having the right B2B sales tools can significantly enhance your team's efficiency and success. From CRM systems to email outreach platforms, these tools offer powerful features to streamline lead generation, communication, and pipeline management. Whether your focus is on automating processes, improving collaboration, or gaining deeper insights into prospects, this curated list of the 15 best B2B sales tools provides a range of solutions that cater to various business needs and budgets.
Ready to elevate your sales strategy? Contact Soone Agency here to discover how we can help you implement the perfect sales tools for your business and drive growth.
For prospecting, LinkedIn Sales Navigator is one of the best tools. It offers advanced search and filtering options, enabling sales teams to identify high-quality leads based on job titles, industries, company size, and more. Additionally, it provides lead recommendations and detailed insights about prospects, making outreach more efficient.
Proposal management tools like Better Proposals and PandaDoc simplify the proposal process by offering customizable templates, automated tracking, e-signatures, and integrations with CRMs. These tools help sales teams create professional proposals quickly, track client engagement, and close deals faster by reducing administrative work.
Both Salesforce and HubSpot Sales are powerful CRM tools, but Salesforce is known for its highly customizable features, making it suitable for larger teams with complex sales needs. On the other hand, HubSpot Sales offers a user-friendly interface with essential features for tracking leads, automating follow-ups, and managing pipelines. HubSpot is often favored by small to mid-sized businesses for its ease of use and affordability.
Yes! Tools like Mailshake and Outreach are designed to automate cold email campaigns and follow-up sequences. These tools allow sales teams to personalize emails and automate responses based on prospect actions, improving outreach efficiency and lead engagement without sacrificing a personal touch.
Intercom is a powerful messaging platform that helps sales teams communicate with prospects in real-time via chatbots, live chat, and targeted messaging. It enables automated lead qualification and nurtures prospects through personalized, real-time conversations, improving the chances of converting website visitors into paying customers.
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